In the world of outbound social media marketing, in the professional space – LinkedIn is king. However to establish a position of leadership and get your message heard, is incredibly difficult amongst the volume of daily content that is posted up.
While he was a founder of a high-tech business, Mike Scott had achieved the near-impossible. On a regular basis CEO’s and C-suite level executives were reaching out to him – rather than him trying to get through a myriad of gate-keepers to reach exceptionally “hard-to-get-to-people” in Mike’s words.
Watch the episode to learn more about his strategy.
To follow Mike in his new podcast – “How to be Moderately Successful?” – check it out here.