Stan Zaslavsky

Podcasting is undeniably one of the most effective ways to establish yourself as a thought leader in your industry. Typically podcasters have sought to grow an audience and get more listeners to their episodes. After establishing a certain volume level, they would monetise the podcast through advertising models. This is precisely the opposite of what Mike Scott decided to do with his podcast.

In this fascinating episode on how podcasting can help create lead generation, Mike talks about his approach to podcasting to access extremely difficult hard-to-get-to people.

Key insights discussed:

  • Strategy to lead generation through podcasting
  • How to invite a guest for a podcast
  • What kind of metrics Mike was looking to gain from the podcast?
  • How podcasting improved Mike’s position as an expert rather than a vendor?

and much more.

You can learn more and follow Mike on his new podcast – “How To Be Moderately Succesful”

           
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