Stan Zaslavsky

Thought leadership has become essential to standing out across social media channels. In this series on getting your content out in the world, we are talking with a serial entrepreneur, Mike Scott, who takes content marketing to a new level.

In the first episode on the strategy for thought leadership and content, Mike discusses the following key insights:

  • Why publish content, and why Mike chose only LinkedIn?
  • How Mike and his team decided on their specific target audience?
  • How to shift from being a vendor to an expert!
  • How Mike reached exceptionally difficult-to-reach people?

And much more.

For more information on Mike, check out his current podcast –

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