Thought leadership has become essential to standing out across social media channels. In this series on getting your content out in the world, we are talking with a serial entrepreneur, Mike Scott, who takes content marketing to a new level.
In the first episode on the strategy for thought leadership and content, Mike discusses the following key insights:
- Why publish content, and why Mike chose only LinkedIn?
- How Mike and his team decided on their specific target audience?
- How to shift from being a vendor to an expert!
- How Mike reached exceptionally difficult-to-reach people?
And much more.
For more information on Mike, check out his current podcast – podcasts.apple.com/au/podcast/how-to-be-moderately-successful/id1535553116