Hi there and welcome to September 2022!
We’ve seen a bit of a pickup of energy coming back into the property development world with a bunch of new project leads after the quiet June/July so hopefully, this trend continues.
I suppose whilst there is always going to be all kinds of stuff written about property in the media, the case is pretty strong for high-quality developments when there’s a housing shortage across Australia and record low vacancy rates. And ultimately this is the area of focus for a lot of our clients and it’s certainly no time to stand still.
Back in 2017, a similar set of events unfolded as the market had gone through a rapid expansion and then a set of fundamentals changed and suddenly the activity stopped. We were not at all prepared and it took us by surprise that in 2018, the number of the new project leads dropped by about 50% almost overnight.
We shifted our strategy and these days our work is across a much greater range of diverse 3D visualisation areas – so the main lesson I took out of it – we are here to help stakeholders visualise architectural documentation and the skill set is reasonably easily transferable across the marketing of large scale land estates, visual impact evidence for planning applications and creating custom visuals in sustainable environmental industries. And this has so far helped immensely to withstand market fluctuations in any one specific area.
Hope this insight helps you to navigate the next little while as the market cycle changes from a bull market to a bear in the share market terminology.
I’m excited to share that a major project we worked on in 2021 is now one step closer after receiving funding for further development studies from the Energy Corporation of NSW!
The proposed Muswellbrook Pumped Hydro project will see an existing coal mine void become part of a 250 MW Pumped Hydro site capable of storing renewable energy for up to 8 hours.
As Australia transitions to more renewable energy sources, pumped hydro will play an important part in providing a reliable on-demand generation source.
Click here to check out the video and the 3D visuals we created for the joint venture between AGL and Idemitsu Australia.
Separately, in our visual impact evidence set of services, a proposed office development at Martin St in Heidelberg has just received approval through the VCAT appeal process.
We created a set of visuals and the image above served as one of the key factors as it showed an accurately massed proposed Warringal Private hospital redevelopment from a viewpoint on a street where most of the objections were coming from that were concerned with the bulk of our client’s proposed building.
Feel free to reach out if you’d like clarification on our methodology to accurately ascertain how the massing was photo montaged.
Next, I wanted to share a whitepaper that we’ve just published on the Five Insights to 3D Visuals for Effective Broadacre Marketing Campaigns.
This has been in the works for the last 8 months or so and since completing the first more generic whitepaper on overall 3D visuals for project marketing – we’ve developed a lot more specific tools for marketing large-scale greenfield projects. The whitepaper goes into interactive masterplans and technology behind them as well as the more commonly utilised animated and static CGI visualisation tools.
This month we are starting on a new video interview series with an automotive collections museum designer, Jayde Deverson. I’ve been wanting to catch up with Jayde for a long time and understand his process of creating an ultra-high-end curated space where collectors can proudly display their showpieces.
And finally, here is a snap of me after completing the Adelaide Half Marathon a couple of weeks ago. Some of you may recognise the guy on the left as one of our past video interviewees – David Lipschitz, who completed his first half marathon and had a blast doing it. Running is much better with friends – so would highly recommend finding a buddy for the training and the event itself.
The aim of finishing healthy was achieved and I had a whole lot of fun running the race – but to break the elusive 1hr and 40min didn’t quite happen this time around – perhaps next year.
All the best for your month ahead and feel free to reach out if any questions come up,