Stan Zaslavsky

Project marketing campaigns require curated furniture in the display suite and often cause a lot of frustration for inexperienced property developers.

To discuss key insights to effective furniture staging, I caught up with Tim Wood from BoConcept Adelaide, who with his family has been in luxury furniture for the last 40 years.

In Part 1 of the interviews, we discussed how property developers should approach furniture staging and talked about the following keys:

  • How a design-led furniture company can elevate & differentiate property developments?
  • Creating a central source of furniture pieces
  • Aligning the 3D visualisation of the marketing campaign with the delivered product
  • Common mistakes that property developers make in furniture staging

Tim has kindly contributed a case study of how BoConcept Adelaide would fill out a prospective apartment project including the use of the RoomDesign software.

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