Stan Zaslavsky

In this episode on Social Media Marketing for Architects and other service professionals, Craig talks about which channels are most effective to get your message to.

  • How to set up an email marketing list and replicate the audience in Facebook?
  • A/B testing for campaigns, content and headlines
  • Difference between Instagram and Facebook marketing
  • Social influencers and their effectiveness
  • How to handle unsubscribes from your email campaigns?


Craig has over 25 years of experience in the digital marketing space, working with government and private organisations.

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