Stan Zaslavsky

Scott Banks from Scott Banks Real Estate talks about the ins and outs of project marketing strategy for off the plan developments.

In part 2 of the discussion, we focus on the specifics of project marketing strategy – budgets for projects, online versus offline strategies and how the two can be integrated effectively.

Keys discussed:

  • Rule of thumb to project marketing budgets
  • How to integrate social media together with print media for the greatest impact
  • “Fish where the fish are”
  • The breakdown between online versus offline marketing strategies

and more …

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