Stan Zaslavsky

Scott Banks from Scott Banks Real Estate talks about the ins and outs of project marketing strategy for off-the-plan developments.

Scott has over 30 years of experience in the space and a lot of the insights he talks about have come from trial and error – but some of the results that he’s been able to achieve recently are absolutely outstanding.

Insights discussed:

  • Difference between general real estate agents versus specialist project marketing agencies
  • What are the first steps to establishing a marketing strategy for a campaign?
  • The ABCs of project marketing campaign – (Always Be in Control)
  • Case study about a recent land estate marketing campaign – Alexander Park
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