Stan Zaslavsky

Five Elements to Highly Emotive 3D Interior Visualisations

In the world of the contemporary apartment and townhouse developments, often the interior spaces of projects are quite constrained. So what we need to do is be able to deliver a great looking render that also emphasises the interior space and makes it look more appealing than what it may be like in real life.

What we have found through experience is that in every project there is a way to enhance the images and produce 3D renders that highlight key areas of the project and maximise the appeal of the development.

Through a careful selection of furniture, interior knick-knacks and “not-so-perfect” items – the “lived-in” style of interior renders are created and here we try to break down step by step our methodology in achieving this.

Element #1 – Furniture & Object Mood Boards

Most of the time for the interior renders – our interior designer will put together a style guide of how the interior will be styled. This is done ahead of modelling or inserting camera angles in the 3D space or even touching any furniture items we have in the library.

What this allows our clients to do is to align the interior styling that is produced by the architect of the project to the ultimate 3D render that we’ll output in high resolution.

The other way that this speeds up the delivery of the render is by reducing the iterations once the 3D render is created. Our clients are able to see what furniture and other items are going to be put into the render and then either approve or ask for an alternative at this early stage of the render process.

Element #2 – 3D Interior Cameras – Locations and Angle

When the 3D render of the interior is being produced – a key element to keep in mind is the location and the angle of the 3D Camera.

As we have the ability to emphasise certain elements within the scene – the angle of the camera can be increased to the level where a smallish space will look completely different with a wider angle lens. In the example below the camera, the location was exactly in the same spot – the only thing that was made different was the angle and direction of the 3D camera.

As you can see just by changing the angle of the camera – there is a lot more space visible in the 3D render and make that space that much more appealing to your purchasers – the finished render is below:

The location of the camera most of the time is going to be constrained by the physical locations of the walls in the apartment, however, in certain cases – it is appropriate to remove certain walls of spaces and put the camera at the cut-through to maximise the impact of the 3D images.

This is especially useful for 3D renders of bathrooms, which are often quite narrow – and by putting a camera cutting through the wall, we can achieve a 1 point perspective shot which makes the bathroom look a lot more spacious.

Element #3 – Furniture Selection

One of the biggest advantages of 3D architectural visualisation is that the furniture budget is unlimited. Thus as long as furniture can be aligned to the specification and looks fantastic – any kind of luxurious furniture for the fit-out can be used. We work together with experienced interior designers to select the latest trends for 3D interior visualisations.

There are websites like where some of the latest furniture pieces can be obtained in 3D format to save time from having to custom model these pieces.

Element #4 – Lifestyle Items – Create the mood

This is one of the most overlooked elements in the creation of interior 3D images. It is often the lack of attention to small detail that gives away a computer-generated image to a photo of existing living space.

By being meticulous in the selection of artwork (take into account the copyright of artwork and the use of it) and small details around the 3D interior – can achieve the photorealistic look and create the appropriate mood.

For example in the image below of a studio apartment – we added some shoes on the floor like a piece of interest and something that might happen in real life.

Element #5 – Imperfections Make 3D Interior Renders Lifelike

And finally what brings the entire picture together are the small imperfections in the rendered image. Getting the image to look “lived in” is a key objective in our world of 3D interior renderings.

In real life pillows, throws, rugs and curtains are never flat perfect objects and have a lot of organic imperfections that if ignored can give away a computer-generated image in a heartbeat.

In the image below we carefully scrunched up the rug to make the entire image look consistent and simulate what would happen in real life if there was someone living in that house.

Realistic Elements Create Attraction and Project Appeal

In summary, hopefully, the elements discussed above have given you some insight into the world of 3D interior renders and photorealistic perspectives. Keep an eye out for the detail and ensure that multiple iterations are avoided by utilising some of the techniques discussed above.

As always let us know if there is anything of particular interest and needs further clarification.

To your development success,


Stan Zaslavsky

BEng / BTech (Ind Design), LREA, VPELA

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