Stan Zaslavsky

3 Keys to Shorten Delivery Timeframes of Your Project Marketing 3Ds

Regularly we get asked the question – Why are the images going to take so long to complete? Even developers who are used to marketing their projects off the plan are still regularly spending so much time in iterations that often the marketing deadlines are blown out or worse yet – 3D images that are half-finished need to be used because the render artists have run out of time in iterations.

Computer technology has certainly improved and allows for better quality and quicker preview renders to come out sooner, but it still doesn’t account in for the human factors and lack of preparedness to create the project marketing images. This above all technology factors results in extra iterations and delays that could have easily been prevented.

So what does it take to get from this image to this image?

Let’s start with the following three keys that could help reduce time dramatically as they do for a lot of our clients.

1.      Landscape plans

For exterior 3D perspectives, aside from the colours and finishes – the main key to getting high level photorealistic renders is the quality of the landscaping. Quite often with projects, there is minimal landscaping information that is compiled for the town planning or the development application.

Thus when it comes to creating 3D renders – the render studios are asked to come up with landscaping by themselves. This often opens up a can of worms because some plants match and others don’t and then it becomes an endless loop of iterations until the plants match.

If the developer is prepared with a landscape plan – it eradicates most of this variation and allows the artists to then focus on the small details like adding dropped leaves to the grass or weathering leaves on trees for a different season setting.

2.      Interior Schedule of Finishes and Colours Specification

For the interior 3D perspectives for projects – one of the biggest keys to speed up accurate delivery of images is the interior finishes specification schedule. Having this put together professionally by an interior designer will ensure that the look of the images will be consistent with your project’s target market and show a sense of style.

Not having this document creates an absolute nightmare for the render artists as they try to mix and match different colours and textures based on their own opinions and tastes.

We work with an in-house interior designer who goes through all the documentation for projects and guides our render team in selecting the right finishes as per the specifications or if there isn’t one – she will put it together prior to the images or house models being built in 3D.

3.      Moodboard / Style Guide for the Furniture Layout

Finally, the other critical step we found to speed up the delivery of your 3D interior images is a furniture and object style guide.

By putting this together our render team knows exactly which piece of furniture goes where and how to dress couches and what any other small items to bring in that would add realism and photo quality to the image.

As a result, the image delivery is sped up as the clients are aware of what items are put in the scene and are clear on the outcome.


In summary, what we wanted to highlight with this article are just some of the key steps that you can take to prepare for the creation of the 3D imagery for your marketing campaign. Doing this alleviates a lot of stress on both sides and helps the render team deliver exactly what you want within the time frame that is comfortable and achievable by both sides.

To your development success,


Stan Zaslavsky

BEng (Mech with Honours) / BTech (Industrial Design), LREA, VPELA

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